Sunday, September 16, 2012

Dairy Milk Silk :: the 'Silk' experience

The Cadbury's Silk chocolate claims for itself a Silk Experience. The writing on the outer paper wrap over the golden chocolate covering quite tantalised my mouth. Giving the reader a mouthwatery sensation just through a write-up would have been a challenge for the writer. The wordings invite you to be a part of the wonderful 'Silk' experience. It says, the dome shaped cube of Silk chocolate ensures that the fine, silken texture and creaminess of Silk never goes unnoticed. True that the shape is cubical vs. flat, and hence suits the tongue. The best part of the description is " when the finest chocolate spreads to every corner of your mouth, caressing your senses along the way, we would have succeeded in enhancing our Cadbury Dairy Milk experience". The reading as well as the chocolate are an enhancing experience. Silk chocolate compares to the large Dairy Milk that our friend bought from Malaysia. That means chocolate manufacturers set varying standards for different nations. Normal Indian Dairy Milk does not have that much of a silken texture or creaminess and it's flatter, so not as much a tongue-tantaliser

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